Reports in the Wall Street Journal, the FT and the source in Qiushi Magazine, a Chinese Communist Party Central Committee academic journal communicating ideology to officials are linked below.
Internationalisation of the Remnimbi is clearly happening and China see Gold as having an important place in that. FT Alphaville have discussed this as part of the US Dollar / safe assets "shortage" forcing use of the Remnimbi. Others view this as a strategic aim for China's rise to power.
The Gold "community" have long referred to the importance of Chinese purchases. The fact widespread ownership is government policy puts a strong support behind the gold price; can a "command" government "allow" it's population's investments to crash? Relatively small values of purchases, especially central bank purchases can have a large impact in the gold market. Devalution of currencies against gold was arguably the "solution" in the Great Depression about 4 years into the crisis in 1933. We are 4 years on from 2008......
we should encourage Chinese companies to go overseas and explore resources in other countries to broaden the channels of increasing gold reserves.
“As gold is a currency in nature, no matter if it’s for state economic security or for the acceleration of renminbi internationalisation, increasing the gold reserve should be one of the key strategies of China.”
A brief FT article
The long source article by Sun Zhaoxue, the head of China National Gold Corp regarding the national gold strategy.
With the help of Google Translate ..... still a bit tricky in areas....here in full